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A blue tape made of electroluminescent material (such as LightTape®) loops around the facade and draws attention to the interior of the store, creating an inviting gesture.
DIRECTV NOW EXPERIENCE STORE
At AT&T I was asked to present how a DIRECTV NOW store should look like, if such existed as an experience store in metropolitan locations to speak for its brand. I created a series of renders to spark the conversation within the company so the management could determine the viability of converting a number of AT&T stores.
(DIRECTV NOW is a live streaming service of all DIRECTV's content offerings via internet protocol)
UX, Console UI, Architecture
Giveout coaster with store location and special offer code
Device tables have integral kiosk that allow customers to self serve. They also provide live chat with remote customer service, adding flexibility in staffing for the store.
Kiosk UI
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